When the 1953 Corvette first appeared to the public at the Waldorf Historia Hotel, the redesigned emblems were in place. They decided to use the fleur-de-lis along with the famous blue Chevrolet bow tie on a new flag which replaced the American flag on the Corvette. Unfortunately, they came up empty, but they did realize that Chevrolet is a French name and the fleur-de-lis (flower of the lily) is a French symbol meaning peace and purity. They looked at the Louis Chevrolet family history in an attempt to discover a crest or some type of heraldry that they could utilize. Where did the fleur-de-lis come from? At the time, Chevrolet was conducting research on various emblem designs for the 19 passenger cars. The new emblem contained the checkered flag on the right side as well as the white racing flag, red Chevrolet bow-tie symbol and a fleur-de-lis (Figure 2). Right before the show, redesigned emblems were attached to the front hood and steering wheel of the Corvette. The problem with the proposed emblem was that it included the American flag which is illegal to use on a commerical product. However, four days before the Corvette was to go on display at the show, Chevrolet management decided that it should be redesigned. It had crossing staffs with the checkered flag on the right hand side, and the American flag on the left hand side. This emblem was destined to appear on the 1953 Corvette prototype which was introduced to the public for the first time at New York's Waldorf-Astoria hotel in January of 1953.
Of you'd like to have your company listed on here so MILLIONS of potential customers can see your brand on vehicles all over the world please contact us.The original Corvette logo (Figure 1) was designed by Robert Bartholomew, an interior designer at Chevrolet in 1953.
If your company logo is listed on this site and you would like it to be removed, please send an email with details for a prompt resolution. This is a FREE ADVERTISING PROGRAM for your company. Can be installed on any smooth, clean surface. By clicking the "Add to Cart" button you convey to you have authority (if required) to use the above artwork. Our decals and stickers can be used on cars, trucks, SUVs, boats, side-by-sides, ATVs, motorcycles, laptops, phones, windows, walls, etc. Purchase of any product from is not authorization for the use of any specific logo or trademark. It is the expressed intent of that lawful reproduction of the aforementioned designs shall be the sole responsibility of the purchaser. Any company or product logos displayed on this site are the property and/or registered trademarks of their respective owners, and are provided as a convenience only for their lawful use by owners, dealers, agents, resellers, and sponsorship recipients. Note: does not (necessarily) have an affiliation or agreement with any displayed companies, nor the authority to reproduce their logos (with some exceptions).
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